I. Body responsible for data processing and contact details
The data controller within the meaning of the General Data Protection Regulation (GDPR) and other national data protection laws of the member states as well as other data protection regulations is
PEMA Vollkorn-Spezialitäten GmbH & Co. KG
Goethestrasse 23
95163 Weißenstadt
Germany
Phone: 09253-890
E-mail: datenschutz@pema.de
II. Contact details of our external data protection officer
ITs Hein GmbH
Kulmbacher Street 27b
95460 Bad Berneck
Germany
datenschutz@pema.de
III. General information on data processing
1. Scope of the processing of personal data
As a matter of principle, we process personal data of our users only insofar as this is necessary for the provision of a functional website as well as our contents and services. The processing of personal data of our users is only carried out regularly with the consent of the user. An exception applies in those cases in which it is not possible to obtain prior consent for actual reasons and the processing of the data is permitted by legal regulations.
2. Legal basis for the processing of personal data
We process personal data of our users in accordance with the provisions of the General Data Protection Regulation (GDPR), the German Federal Data Protection Act (BDSG) and other applicable data protection regulations.
Insofar as we obtain the consent of the data subject for processing operations of personal data, Art. 6 §1 lit. a) GDPR serves as the legal basis.
When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 §1 lit. b) GDPR serves as the legal basis. This also applies to processing operations that are necessary for the performance of pre-contractual measures.
If processing of personal data is necessary for compliance with a legal obligation to which our company is subject, Art. 6 §1 lit. c) GDPR serves as the legal basis.
If processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 §1 lit. f) GDPR serves as the legal basis for the processing.
3. Data deletion and storage period
The personal data of the data subject will be deleted or blocked as soon as the purpose of storage ceases to apply. Storage may take place beyond this if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which the controller is subject. Data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a necessity for the continued storage of the data for the conclusion or fulfilment of a contract.
IV. Provision of the website and creation of log files
1. Description, scope and purpose of data processing
Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer. The following data is collected:
(1) Information about the type of browser and the version used.
(2) The user's operating system
(3) The Internet service provider of the user
(4) The IP address of the user
(5) Date and time of access
(6) Websites from which the user's system accesses our website
(7) Websites accessed by the user's system via our website
(8) Amount of data transmitted
(9) Message as to whether the access / retrieval was successful.
The aforementioned data, including the IP address, are stored for the duration of the communication process in order to enable the use of our Internet offer. In addition, the IP address is stored for a short period of time to ensure IT security, in particular to protect our IT systems from misuse and to defend against attacks. This data is not stored together with other personal data of the user. We reserve the right to analyse the data in anonymised form for statistical purposes and to improve our internet services.
The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the IP address of the user must remain stored for the duration of the session.
The storage in log files is done to ensure the functionality of the website. In addition, we use the data to optimise the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.
These purposes are also our legitimate interest in data processing according to Art. 6 §1 lit. f) GDPR.
2. Legal basis for data processing
The legal basis for the temporary storage of the data and the log files is Art. 6 §1 lit. f) GDPR.
3. Duration of storage
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.
In the case of storage of data in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible.
4. Possibility of objection and elimination
The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility for the user to object.
V. Use of cookies
1. Description, scope and purpose of data processing
Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When a user calls up a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change.
The following data is stored and transmitted in the cookies:
(1) Operating system
(2) Internet user programme (browser)
(3) IP address
(4) previously accessed website (referrer URL)
(5) Date and time
We also use cookies on our website that allow us to analyse the surfing behaviour of users.
In this way, the following data can be transmitted:
(1) Search terms entered
(2) Frequency of page views
(3) Use of website functions.
The user data collected in this way is pseudonymised by technical precautions. Therefore, it is no longer possible to assign the data to the calling user. The data is not stored together with other personal data of the user.
When accessing our website, users are informed by an information banner about the use of cookies for analysis purposes and are referred to this data protection declaration. In this context, there is also an indication of how the storage of cookies can be prevented in the browser settings.
The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognised even after a page change.
We require cookies for the following applications:
(1) Shopping cart
(2) Acceptance of language settings
The user data collected through technically necessary cookies are not used to create user profiles.
Analysis cookies are used for the purpose of optimising the quality of our website and its content. Through the analysis cookies, we learn how the website is used and can thus make our internet offer even more attractive.
These purposes also constitute our legitimate interest in processing the personal data in accordance with Art. 6 §1 lit. f) GDPR.
2. Legal basis for data processing
The legal basis for the processing of personal data using cookies is Art. 6 §1 lit. a) and lit. f) GDPR.
3. Duration of storage, possibilities of objection and elimination
Cookies are stored on the user's computer and transmitted to our site by the user. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all the functions of the website to their full extent.
The cookie settings can be changed here.
VI. Newsletter
1. Description, scope and purpose of data processing
Our website offers the possibility to subscribe to a free newsletter. When registering for the newsletter, the data from the input mask is transmitted to us.
For this purpose, the following data is collected during registration:
(1) E-mail address
(2) Optional first and last name
For the processing of the data, your consent is obtained during the registration process and reference is made to this data protection declaration.
No data will be passed on to third parties in connection with the processing of data for the dispatch of newsletters. The data is used exclusively for sending the newsletter.
The collection of the user's e-mail address is used to deliver the newsletter.
The collection of other personal data during the registration process serves to prevent misuse of the services or the e-mail address used.
2. Legal basis for data processing
The legal basis for the processing of data after the user has registered for the newsletter is Art. 6 §1 lit. a) GDPR if the user has given his consent.
3. Duration of storage
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. The user's e-mail address is therefore stored for as long as the subscription to the newsletter is active.
The other personal data collected during the registration process is usually deleted after a period of seven days.
4. Possibility of objection and removal
The subscription to the newsletter can be cancelled by the user concerned at any time. For this purpose, an objection notice is included in each newsletter.
This also makes it possible to revoke consent to the storage of personal data collected during the registration process.
VII. Contact form and e-mail contact
1. Description, scope and purpose of data processing
Our website contains a contact form which can be used for electronic contact. If a user takes advantage of this option, the data entered in the input mask is transmitted to us and stored. These data are:
(1) Name
(2) E-mail address
(3) Subject
(4) Message
At the time the message is sent, the following data is also stored:
(1) The IP address of the user
(2) Date and time of registration
For the processing of the data, your consent is obtained during the sending process and reference is made to this data protection declaration.
Alternatively, it is possible to contact us via the e-mail address provided. In this case, the user's personal data transmitted with the e-mail will be stored.
The processing of the personal data from the input mask serves us solely to process the contact. In the case of contact by e-mail, this also constitutes the necessary legitimate interest in processing the data.
The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems. In this context, the data is not passed on to third parties. The data is used exclusively for processing the conversation.
2. Legal basis for data processing
The legal basis for the processing of data is Art. 6 §1 lit. a) GDPR if the user has given his consent.
The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 §1 lit. f) GDPR. If the e-mail contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 §1 lit. b) GDPR.
3. Duration of storage
The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. For the personal data from the input mask of the contact form and those sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is ended when the circumstances indicate that the matter in question has been conclusively clarified.
The additional personal data collected during the sending process will be deleted at the latest after a period of seven days.
4. Possibility of objection and removal
The user has the possibility to revoke his consent to the processing of personal data at any time. If the user contacts us by e-mail, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.
All personal data stored in the course of contacting us will be deleted in this case.
For revocation and objection see also point VIII. 7. and 8.
VIII. Rights of the data subject, revocation and objection
If your personal data is processed, you are a data subject within the meaning of the GDPR and the user has the following rights vis-à-vis the data controller:
1. Right of providing information
As a user, you can request information from the controller in accordance with the rules of Art. 15 GDPR (if necessary with restrictions in accordance with § 34 BDSG) as to whether personal data concerning you are being processed by the controller. If such processing is taking place, you can request information from the controller about the following:
(1) the purposes for which the personal data are processed;
(2) the categories of personal data which are processed;
(3) the recipients or categories of recipients to whom the personal data concerning you have been or will be disclosed;
(4) the envisaged duration of the storage of the personal data concerning you or, if specific information on this is not possible, criteria for determining the storage period;
(5) the existence of a right to obtain the rectification or erasure of personal data concerning you, a right to obtain the restriction of processing by the controller or a right to object to such processing;
(6) the existence of a right of appeal to a supervisory authority;
(7) any available information on the origin of the data if the personal data are not collected from the data subject.
2. Right of rectification
As a user, you have the right to rectification and/or completion vis-à-vis the controller if the personal data processed concerning you is inaccurate or incomplete. The controller shall make the rectification without undue delay.
3. Right to restriction of processing
Under the following conditions, the user may request the restriction of the processing of personal data concerning you:
(1) if you contest the accuracy of the personal data concerning you for a period enabling the controller to verify the accuracy of the personal data;
(2) the processing is unlawful and you object to the erasure of the personal data and request instead the restriction of the use of the personal data;
(3) the controller no longer needs the personal data for the purposes of the processing but you need it for the establishment, exercise or defence of legal claims; or
(4) if you have objected to the processing pursuant to Article 21 §1 GDPR and it is not yet clear whether the controller's legitimate grounds override your grounds.
Where the processing of personal data relating to you has been restricted, such data may only be processed - apart from being stored - with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of substantial public interest of the Union or a Member State.
If the restriction of processing has been restricted in accordance with the above-mentioned conditions, you will be informed by the controller before the restriction is lifted.
4. Right to erasure
a) Obligation to delete
As a user, you may request the controller to erase the personal data concerning you without undue delay and the controller is obliged to erase such data without undue delay if one of the following reasons applies:
(1) The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
(2) You withdraw your consent on which the processing was based pursuant to Art. 6 §1 a) or Art. 9 §2 a) GDPR and there is no other legal basis for the processing.
(3) You object to the processing pursuant to Art. 21 §1 of the GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21 §2 of the GDPR.
(4) The personal data concerning you have been processed unlawfully.
(5) The erasure of the personal data concerning you is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
(6) The personal data concerning you has been collected in relation to information society services offered pursuant to Art. 8 §1 of the GDPR.
b) Information to third parties
If the controller has made the user's personal data concerned public and is obliged to erase it pursuant to Art. 17 §1 of the GDPR, it shall take reasonable steps, including technical measures, having regard to the available technology and the cost of implementation, to inform data controllers that process the personal data that you, as the data subject, have requested them to erase all links to, or copies or replications of, that personal data.
c) Exceptions
The right to erasure does not apply insofar as the processing is necessary:
(1) for the exercise of the right to freedom of expression and information;
(2) for compliance with a legal obligation which requires processing under Union or Member State law to which the controller is subject, or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
(3) for reasons of public interest in the area of public health pursuant to Art. 9 §2 h), Art. 9 §2 i) and Art. 9 §3 of the GDPR;
(4) for archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89 §1 of the GDPR, insofar as the right referred to in section a) is likely to render impossible or seriously prejudice the achievement of the purposes of such processing;
(5) to assert, exercise or defend legal claims.
5. Right to information
As a user, if you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to inform all recipients to whom the personal data concerning you has been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.
You have the right to be informed of these recipients by the data controller.
6. Right to data portability
As a user, you have the right to receive the personal data concerning you that you have provided to the controller in a structured, common and machine-readable format. You also have the right to transfer this data to another controller without hindrance from the controller to whom the personal data has been provided, provided that.
(1) the processing is based on consent pursuant to Art. 6 §1 lit. a) GDPR or Art. 9 §2 lit. a) GDPR or on a contract pursuant to Art. 6 §1 lit. b) GDPR and
(2) the processing is carried out with the aid of automated procedures.
In exercising this right, you also have the right to have the personal data concerning you transferred directly from one controller to another controller, insofar as this is technically feasible. This must not affect the freedoms and rights of other persons.
The right to data portability does not apply to processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
7. Right to object
As a user, you have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Art. 6 §1 e) or f) GDPR; this also applies to profiling based on these provisions.
The controller shall no longer process the personal data concerning you unless it can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims.
If the personal data concerning you is processed for the purposes of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purposes of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
If you object to the processing for direct marketing purposes, the personal data concerning you will no longer be processed for such purposes unless we are able to prevent the processing. If you object to processing for direct marketing purposes, your personal data will no longer be processed for such purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or for the assertion, exercise or defence of legal claims. We will observe this objection for the future
The objection can be made form-free and should preferably be addressed to:
PEMA Vollkorn-Spezialitäten GmbH & Co. KG
Goethestrasse 23
95163 Weissenstadt
Germany
E-mail: datenschutz@pema.de
8. Right to revoke the declaration of consent under data protection law
As a user, you have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation. This also applies to the revocation of declarations of consent given to us prior to the application of the GDPR, i.e. prior to 25 May 2018. As a general rule, the revocation of consent only takes effect for the future. Processing that took place prior to the revocation is not affected by this and remains lawful.
9. Automated decision-making in individual cases including profiling
As a user, you have the right not to be subject to a decision based solely on automated processing - including profiling - which produces legal effects vis-à-vis you or similarly significantly affects you. This does not apply if the decision
(1) is necessary for the conclusion or performance of a contract between you and the controller
(2) is permissible on the basis of legal provisions of the Union or the Member States to which the controller is subject and these legal provisions contain appropriate measures to protect your rights and freedoms as well as your legitimate interests; or
(3) is made with your express consent.
However, these decisions may not be based on special categories of personal data pursuant to Art. 9 §1 of the GDPR, unless Art. 9 §2 a) or g) of the GDPR applies and appropriate measures have been taken to protect the rights and freedoms as well as your legitimate interests.
With regard to the cases referred to in (1) and (3), the controller shall take reasonable steps to safeguard the rights and freedoms as well as your legitimate interests, including at least the right to obtain the intervention of a person on the part of the controller, to express his or her point of view and to contest the decision.
10. Right to complain to a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, workplace or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.
The supervisory authority to which the complaint has been lodged shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Art. 78 GDPR
IX. Matomo web analysis
1. Scope and purpose of the processing of personal data
We use "Matomo", a web analytics service provided by InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand (hereinafter referred to as: "InnoCraft"). Matomo uses cookies, i.e. small text files that are stored on your terminal device and enable an analysis of your use of our website. For this analysis, the cookies are stored on your computer. The information collected in this way is stored exclusively on our server. Our website uses Matomo with the extension "AnonymizeIP", which means that IP addresses are not stored in full, but 2 bytes of the IP address are masked (e.g.: 192.168.xxx.xxx). In this way, a direct reference to a person can be excluded by the shortened IP address. The IP address transmitted by your browser via Matomo is not merged with other data collected by us. If individual pages of our website are called up, the following data is stored:
(1) Two bytes of the IP address of the user's calling system.
(2) The website called up
(3) The website from which the user accessed the accessed website (referrer)
(4) The sub-pages accessed from the accessed website
(5) The time spent on the website
(6) The frequency with which the website is accessed
We use Matomo for the purpose of analysing the use of our website and to be able to continuously improve individual functions and offers as well as the user experience. By analysing the data obtained, we are able to compile information on the use of the individual components of our website. This helps us to continuously improve the user-friendliness of the website and to make it more interesting for you as a user.
These purposes are also our legitimate interest in processing the data in accordance with Art. 6 §1 lit. f) GDPR. By anonymising the IP address, the interest of users in the protection of their personal data is sufficiently taken into account.
2. Legal basis for the processing of personal data
These purposes also constitute our legitimate interest in processing the data in accordance with Art. 6 §1 lit. f) GDPR. By anonymising the IP address, the interest of users in their personal data protection is sufficiently taken into account.
3. Duration of storage
The data is deleted as soon as it is no longer required for our recording purposes (after 180 days).
4. Possibility of objection and removal
Cookies are stored on the user's computer and transmitted to our site by the user. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website to their full extent.
For further information on data handling in connection with Matomo, please refer to Matomo's privacy policy: matomo.org/privacy-policy/.
Information on Matomo's data protection can be found at: matomo.org/privacy/.
We offer our users the option of opting out of the analysis process on our website. To do so, use the opt-out function listed below. In this way, another cookie is set on your system, which signals to our system not to save the user's data. If the user deletes the corresponding cookie from their own system in the meantime, they must set the opt-out cookie again.
X. Google Analytics
1. Scope and purpose of the processing of personal data
We use "Google Analytics" (with anonymisation function), a web analysis service of Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland (hereinafter referred to as: "Google"). Google Analytics makes it possible to collect, collate and analyse data about the behaviour of visitors to our website. We use web analytics to optimise our website and to optimise advertising measures. Google processes the data on website usage on our behalf and is contractually obliged to take measures to ensure the confidentiality of the data processed. During your visit to the website, the following data is collected, among others:
(1) IP address (anonymised)
(2) Website visited
(3) Referrer website (source of origin of the visitor)
(4) Behaviour and duration of visit
(5) Technical information
For the use of Google Analytics, we use the standard function "anonymised IP address". By means of this function, the IP address of the person concerned is shortened and anonymised by Google if access to our website takes place from a member state of the European Union or from another state party to the Agreement on the European Economic Area.
The purpose of using Google Analytics is to analyse the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us showing the activities on our website and to provide other services related to the use of our website.
Google Analytics sets a cookie on the device of the person concerned. By setting the cookie, Google is enabled to analyse the use of our website. Each time one of the individual pages of this website operated by the data controller is called up and on which a Google Analytics component has been integrated, the internet browser on the device of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical procedure, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks.
By means of the cookie, personal information such as the time of access, the location from which access originated and the frequency of visits to our website are stored. When visiting our website, it cannot be ruled out that personal data, including the masked IP address of the internet connection used by the data subject, will be transmitted to Google LLC, based in California, USA, and possibly to US authorities.
2. Possibility of objection and removal
The visitor can prevent the setting of cookies by our website at any time by means of an appropriate setting in the Internet browser and thus permanently object to the setting of cookies. Such a setting in the Internet browser used would also prevent Google from setting a cookie on the visitor's device. In addition, a cookie already set by Google Analytics can be deleted at any time via the browser or additional software.
Furthermore, data subjects have the option to object to the collection of data generated by Google Analytics and related to the use of this website as well as to the processing of this data by Google and to prevent such processing. For this purpose, the data subject must download and install a browser add-on under the link tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information on visits to Internet pages may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If the data subject's information technology system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to deactivate Google Analytics.
In addition, we offer users of our website the possibility to prevent the processing of data by Google by not giving their consent to the setting of the cookie. To do so, use the opt-out function listed below.
3. Storage period
The data sent by us and linked to cookies are automatically deleted after 2 months. The deletion of data whose retention period has been reached takes place automatically.
You can find more information on the storage period here: https://support.google.com/analytics/answer/7667196
4. Legal basis and right to revoke consent given
The legal basis for this data processing is your consent, Art.6 §1 S.1 lit.a) GDPR. You can revoke your consent at any time with effect for the future by calling up the cookie settings and changing your selection there.
For more information on the terms of use of Google Analytics and data protection at Google, please visit https://marketingplatform.google.com/about/analytics/terms/ and https://policies.google.com/.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/
XI. Facebook Pixel
On our website we use the so-called "Facebook Pixel" of the social network Facebook which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (or if you are a resident of the USA Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA), in order to display personalised advertising from us and third parties for you on the platforms Facebook and Instagram. With the help of the Facebook pixel, Facebook is able to classify visitors to our website into specific target groups and to display personalised advertisements ("social ads") on the Facebook and Instagram platforms. You can revoke your consent to this at any time with effect for the future. To do so, simply use the opt-out function listed below.
For this purpose, we transmit information about your user activities on our website and certain other personal data (such as your anonymised IP address, information about the web browser, buttons clicked and, if applicable, pixel IDs and other characteristics) to Facebook via the pixel. With the help of the Facebook pixel, we can also evaluate the effectiveness of the "social ads" for statistical and market research purposes, respond to the potential interest of users and, if necessary, make the appearance of our social media channels and websites more attractive.
The Facebook pixel is stored on your device in the form of a cookie when you access our website by accepting the data protection settings. If you have a Facebook account and are logged in, Facebook can assign the visit to your respective account. In order to exchange the respective data, your browser automatically establishes a direct, encrypted connection with the Facebook server. The data collected about you is anonymous for us and does not provide any information about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and can be used by Facebook and for its own market research and advertising purposes. You can find out how the Facebook pixel is used for advertising campaigns here.
Facebook is certified under the EU-US Privacy Shield. This ensures that there is a level of protection comparable to European data protection law (www.privacyshield.gov/participant?id=a2zt0000000GnywAAC).
The processing of data by Facebook is carried out within the framework of Facebook's data usage policy; accordingly, general information on the display of "social ads" can be found in Facebook's data usage policy: www.facebook.com/policy.php.
Further information and details on data processing by Facebook can be found at: www.facebook.com/about/privacy.
Opt-Out
The cookie settings can be changed here.